SONS OF HEROES founded in 2010 by creative designer Lee Sedman is a non conforming, rebellious British label born from the desire to offer an alternative wardrobe to the then predictable fashion brands, celebrating the countries historical past.
Seasonal inspiration is drawn from the diverse sights, sounds & flavours that have defined the British culture, capturing the aggressive, rebellious rock n roll spirit along with the subversive eccentricity only found within the British shores.
Working Class tribes. ATC-NTH by Sonsofheroes for AW18 pays tribute to working class tribes & the creativity
born from deprived times & deprived areas. ( deprived times & deprived areas breed creative souls) Drawing inspiration from the political unrest in the 1980’s along with the strong sports influence of the times, mashed up with the aggressive attitude from the punk culture of the 1970’s.