Bjorn Borg is a Swedish group which specializes in fashion underwear. The range consists of trendy and fashionable products with the brand's characteristically bold prints and colours. The brand’s mission is to build the #1 sports fashion brand for people who want to be active and attractive by 2019.
The focus of the business is on sports apparel and underwear. Bjorn Borg products are sold in around 30 markets, of which the focus is on northern Europe.