As a group of lads aged in their 20's we felt that the current fashion market just wasn't cutting it. We felt the market needed a clothing brand that went the extra mile for their customers by using the highest quality fabrics and finishing whilst remaining affordable. For us, quality and affordability was key; We understood the importance of looking good in that fresh new garment day in day out, and with our love for the nightlife scene a new high quality garment was needed every night.
We have the philosophy that simplicity and innovation is key.
Fashion never sleeps and neither do we.