We at Bear Wear firmly believe the “if everyone can have it, we don’t want it” theory. We want to build a brand around the personas of the 2 founders to make it unique and inspiring. The reason behind the name of the brand is that “The Bear” is emblematic of grounding forces and strength. This animal has been worshipped through time as a powerful totem, inspiring those who need the courage to stand up against adversity and this runs through our brand. Bear Wear is a new brand and we are looking to expand quickly in the fitness industry.