I have spent the last decade of my life working at the top of my industry as a bartender/event organiser. I had a CV far beyond my years. However when I started my own bar company, I found that nobody took me seriously as I looked too young; at this point I decided to grow a beard. I soon found that not only did people take me more seriously, but they remembered me! This was excellent marketing and branding for me, so I decided to keep it.
After a while I realised my beard needed looking after and conditioning, so I spent many moons researching the best ingredients to make a beard oil that was all my own. Having tried many brands out there, I found a lot of them to be too feminine; being a man, I decided my beard oil should smell like a man’s beard oil!